Prepared for the Pawn & Co team by Eric Berg, crush · Download the PDF
Proposal 042 · 13 October 202601 Where we started
What we built it around.
- 01
Everything is for sale.
Your own line. Option 1 hangs one big swing tag down the aisle of your Brisbane room: the cocktails, the curiosity items, the very furniture you luxuriate on, with Melbourne and Brisbane bookings right on the tag.
- 02
Take a seat (or buy it).
Option 2 is built from your printed menu, the brand you really live in: your engravings, your corner flourishes, and the Controlled Burn at $24, plus $75 for the fire extinguisher. So, what's your bid?
- 03
What happens at Pawn stays at Pawn.
Option 3 opens your Vault of Curiosities: the door swings open on your own neon room, and the Melbourne / Brisbane switch changes the room, the booking link and the phone number.
Proposal 042 · 13 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01A$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02A$200
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03A$500
A launch email
Designed and written for your guestlist and regulars in both cities, so everyone who has had a drink with you hears about the new site from you.
- 04A$500
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05A$50
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 12 November 2026
- BonusA$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Australian dollars. Each value is our own price for that piece on its own.
Proposal 042 · 13 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | A$3,500 |
| To start, when you say go (50%) | A$1,750 |
| When the site goes live | A$1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | A$50/mo |
| Four animated promos a month, vertical and square | A$605/mo |
| Two custom email designs a month | A$395/mo |
| Twelve unique ads a month | A$395/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
A$800/moA$1,445
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save A$645/mo. No commitment, cancel anytime.
Proposal 042 · 13 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 12 November 2026.
Your pick01Price tagSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co